IT Security: Lessons From the Frontline pt1
Information Technology Security failures are increasingly headline news. Your customers require you to protect their valuable data, and they will go elsewhere if you don’t. So what are the key components of a solid Information Technology security strategy? We asked those with the most to protect… In this program, you will find out: – How ...
How Transparency (And The French) Saved McDonald’s
Despite the recession, despite best-selling books and major movies dedicated to its downfall, McDonald’s is growing again. It bested the rest of the industry in 2009, with continued sales improvements and market share gains. Pierre Woreczek, SVP and Chief Brand & Strategy Officer for McDonald’s Europe, explains why it’s all down to a conversation. You ...
Full Interview: Use Yourself
Ten years ago, Eastman Kodak was sitting pretty on photographic film sales of more than $5 Billion a year. In 2008, that market was worth just over $200 million. How Kodak got back on track has become the stuff of legend, and Jeffrey Hayzlett, the company’s former Chief Marketing Officer and Vice President, puts himself on ...
More Effective Marketing: What You Need to Know
Learn business marketing strategies to make your marketing more effective. Marketing experts share their marketing strategy examples with MeetTheBoss. Marketing is either fun or not, depending on your point of view. But whatever you feel, the fact is that effective marketing can make a world of difference to your bottom line – and it need ...
Benefits of a Deep Clean
Rajeev Singh-Molares, Alcatel-Lucent President discusses effective leadership with MeetTheBoss. Since the arrival of Ben Verwaayen as CEO, Alcatel-Lucent has launched a worldwide, deep transformation program. Here Rajeev Singh-Molares, the company’s President for Asia-Pacific, talks candidly about its impact and his key learnings. You will find out: Why Rajeev believes in a clear focus on competitive ...
The New Market Specialist
Dr Jorge Puente Pfizer, Regional President Worldwide Pharmaceuticals shares his secrets to effective leadership. Like olympic gymnasts, every year the best companies get more agile. As the world’s largest drug maker, Pfizer is braced for change. It has cut staff and recently, for the first time, revenues from outside the US overtook revenues from inside. ...
Beating the Competition
What processes do some of the world’s leading companies use to effectively allocate limited resources? How do they minimize the risks involved in ensuring the competitive advantage strategy stays competitive? And how should you identify your current position in the marketplace, and that of your competition? In this program, you will find out: Proven, key competitive profiling ...
Building a Culture
When Nokia Networks merged with Siemens Communications to form the world’s largest telco infrastructure company, people compared their two cultures to a shoal of fish and a supertanker, respectively. Hans Juergen Bill, Head of HR at the freshly minted Nokia Siemens Networks, is responsible for making them one. You will find out: * Why NSN ...
Full Interview: How Clear Goals Make DreamWorks
A culture of creativity and innovation don’t mean a thing without a strong technical, sales and marketing backbone to deliver solid – and sustainable – business results. DreamWorks Animation, the studio behind Shrek, has managed the tricky task of getting everyone to pull in the same direction. Dan Satterthwaite, Dreamworks Animation Head of HR reveals ...
Managing Your Greatest Asset
A strong corporate culture is more vital than ever in these lean economic times. Getting that culture right is increasingly tough: rising staff expectations and tighter employment laws just two of the hurdles for HR. Here’s how you can clear them. In this program, you will find out: * The most vital components of a ...