A culture of creativity and innovation don’t mean a thing without a strong technical, sales and marketing backbone to deliver solid – and sustainable – business results.

DreamWorks Animation, the studio behind Shrek, has managed the tricky task of getting everyone to pull in the same direction. Dan Satterthwaite, Dreamworks Animation Head of HR reveals the secrets to his human resources strategy.

In this interview, you will find out:
* Dan’s lessons on motivating and inspiring a culture of innovation
* How to ensure new hires are the right cultural fit
* How DreamWorks uses communications technology for maximum effect

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