Ten years ago, Eastman Kodak was sitting pretty on photographic film sales of more than $5 Billion a year. In 2008, that market was worth just over $200 million. How Kodak got back on track has become the stuff of legend, and Jeffrey Hayzlett, the company’s former Chief Marketing Officer and Vice President, puts himself on the line to promote it. In this interview, you will find out: Why Jeff’s evangelist style of marketing means ‘bleeding yellow’ Proven, key strategies to make your marketing a part of someone else’s message How to get big company economies of scale at start-up company speeds