Dr Jorge Puente Pfizer, Regional President Worldwide Pharmaceuticals shares his secrets to effective leadership.

Like olympic gymnasts, every year the best companies get more agile. As the world’s largest drug maker, Pfizer is braced for change. It has cut staff and recently, for the first time, revenues from outside the US overtook revenues from inside. Dr. Jorge Puente, Pfizer’s regional president of Worldwide Pharmaceuticals, is one of the leaders driving a new competitive strategy.

In this interview, you will find out:
Why Jorge’s background is key to his way of thinking about Pfizer.
How a two-fold strategy cracked Asia, and what that two-fold strategy is Why ‘free’ works, even outside of the Internet

Watch more executive management training videos at MeetTheBoss.