Drilling down: the analytics revolution in oil and gas
If there’s one industry that should know a thing or two about extracting the maximum value from the resources at its disposal, it’s the oil and gas sector. And data is just another one of those resources – albeit one that, thanks to analytics, is increasingly becoming as valuable to the business as the petroleum it ...
Real-world tech: cloud at the coalface
Every analyst says cloud computing is crazy big and only going to get bigger. But what is the state of play with real businesses right now? Adam Burns has been finding out. Hurrah cloud! By solving problems that IT and the business have been suffering with for years, this technology has broken free of the ...
Do or die: why service is the new differentiator
I wrote last week of the importance of culture, and how it plays a vital role in creating the conditions for success to flourish. A key part of that is creating the right customer experience. Las Vegas-based online retailer Zappos is brilliant at it. In a recent interview here on MeetTheBoss TV, founder and CEO Tony ...
Connected Leaders: Outer you, meet inner you.
Within a world where expectations of our performance and what we ought to be capable of are seemingly superhuman, there is a strong incentive to better manage our priorities in a way that allows our careers, our families and our goals operate in a healthier, enhanced and calmer way.
Mediocrity sucks. Here’s why you need to break out of the cycle…
If you thought failure was bad, you should give average a try. Because nothing sucks worse than being “meh”… Pity the long-suffering fans of the Dallas Cowboys. ‘America’s Team’ have finished each of the last three seasons with a thoroughly mediocre .500 record: eight wins, eight losses, each season neither triumph nor train wreck. They ...
Brands. It’s not me. It’s you.
Valentine’s Day. Now that you’ve got the annual sigh out of the way, think about the 14th of February. Don’t think of its historical context – think just of what’ll happen on that day in 2014 just as it has for the decades of mass consumerism preceding it. Person A showers his or her significant ...
Allowing meaning to guide you
Finding meaning is about paying attention to how you feel when you go about your daily activities and learning to understand what lifts you up or brings you down. The focus is to fill your life with experiences that constantly lift you up and raise your vibration. Finding your meaning is one way to experience contentment ...
Is great customer service worth it?
Wow customer service, delighting the customer, our customer journey, however you say it, customer experience is an endlessly fascinating subject. Just running a business, happily harnessing individual skill to corporate goals, is difficult. Keeping that mutually beneficial balance while facing the modern consumer spectrum of flibbertigibbet to Weeping Angel is a Rubik’s Cube in mittens ...
The Art of Standing Out (Or Why Most Modern Marketing Sucks)
“Whatever you do, you need to stand out.” So says advertising legend Dave Trott. Why? Because it’s the only way to get noticed.