Marriott International’s George Corbin Delivers Content as a Service, Sans Silver Platter
A 2017 PageFair report notes security is the number one reason consumers use ad blockers. CMO Insight Summit Keynote George Corbin, Senior Vice President of Digital at Marriott International, says relevancy—or lack thereof—is the real reason ads are being brushed aside. Corbin points a finger at an unprecedented level of content saturation, which has consequentially ...
Digital transformation can destroy the siloed business
Perhaps more than any other business decision, digital transformation is a team game. It may also be your best opportunity to finally break the business bottleneck: siloes. To make a success of digital transformation, you need every key player in from the start (and to use the cooked breakfast analogy, I mean pig in, not ...
Will AI Take Your Banking Job?
Let’s get one thing very clear. I can bust out a mean robot on the dance floor. I’m talking full on robot arms and twists, the whole robot experience set to music. So when I got to witness someone impersonate a robot in one of my interviews at the GDS NG FST summit, I got ...
VR, voice and artificial intelligence: digital’s next big thing
Where is the next big marketing disruption coming from? We caught up with a host of digital experts to find out. Tucked away on Scotland’s wild and rugged west coast, Turnberry has a special place in golfing folklore. Famous for the legendary ‘Duel in the Sun’ between Tom Watson and Jack Nicklaus at the 1977 ...
Reach eCommerce Fraud Prevention Enlightenment
As I speak to executives in the business of cyber security and online fraud prevention, I find the language being used contains a guru quality and it’s making some big brands devout followers. “Preventing fraud is a mindset,” Liron Dambri, COO of Forter, told me at our GDS Ecommerce Insight Summit. “I think for eCommerce enterprises, ...
How Drones & Exoskeletons Are Innovating Safety At Exelon
Buzzwords! Buzzwords! Everyone Loves Buzzwords! Aren’t they amazing? They dazzle and delight! Just mention them at any cocktail party and you’re instantly the coolest kid in the crowd! Omnichannel! Digital Disruption! Digital transformation! Multi-Platform Personalization! Break The Internet! Woo Hoo! Keep ‘Em Coming! As an emcee of our B2B summits, it’s easy to get caught up in ...
Watch Out: Wearables To Undergo A Makeover
Watch out Watches! Wearables seem to have worn out their welcome on the wrists they have occupied of late. “Omnipresence of connectivity is going to be built into the infrastructure of your body somehow,” predicted Sid Jatia, Under Armour’s VP of Digital, during his keynote at the GDS Omnichannel Insights Summit. The man knows a thing or two about ...
Agile: If You Build It, Doesn’t Mean They’ll Come
“I had a lot of people here say agile is a great tech solution and I say no it’s not a technology solution,” says Sam Jebeli-Javan, VP and Senior Digital Project Manager at Citi. Say what? When you’re in a room full of senior level financial and IT executives from major organisations like Citi, Bank of ...
CIOs say Disney’s MagicBand has Unlocked a ‘Whole New World’
Like many children and a good number of adults will tell you, my first trip to Disney World was life-changing. A ride through the chasms of It’s a Small World was the most rewarding experience I could possibly imagine. I must say, today’s Disney World experience is beyond magical. But it’s not a wand, rather ...
Reducing complexity: embracing technology’s golden rule
Beep, beep, goes my phone: a text from the other half. “What do you want from life?” Wow. That’s pretty deep for 9am on a Monday morning. How do I respond to that? Am I being judged? I know my bucket list still contains an awful lot of unticked items, but hey, I’ve been busy. The ...