Disrupting Your Own Marketing Plan: How Home Depot Got It Right
I recently admitted to a room full of CMOs that I have a specific email account that I give stores when making a purchase, but it’s not my primary email. Emails from those stores pile up quickly, dozens of emails a day, many times from the same company and those emails never get opened. I ...
The Story of BENRUS: How Omnichannel Helps Customer Stories Live Forever
It’s time for a history lesson. Benrus was founded as a watch repair shop in New York City way back in 1921. The name Benrus comes from the combination of its founder Benjamin Lazarus’s first and last name. The watch has become a bit of a banner for the WWII era thanks to its prominence in ...
Renewables: Give the Customers What They Want
I have little first-hand experience with live protests. Newsreel and movies from the 60’s have given me a sense of the chaos and excitement. But only after the 2016 US presidential election did I encounter demonstrations in person. In my city. On my street. The noise, the power, the people. With renewable energy taking a ...
Digital banking – are we all singing from the same hymn sheet?
At a recent financial services summit, I asked several senior banking executives how they defined digital banking. And the responses were varied, although they all had a common theme: customer centricity. Some talked about embarking on a different customer journey. Some said it’s about really starting to think customer not channel, others mentioned complementing existing ...
Moore’s law of losers
You may not want to put all your eggs in one basket, but in business backing the big transformation bet is the only way to win says author, speaker and advisor Geoffrey Moore. Last month, Meet the Boss worked with Dell EMC and acclaimed author and advisor Geoffrey Moore on a three-day event for leadership ...
Healthcare technology: drowning in buzzword soup
Cloud. Big Data. IoT. Wearables. Automation. Transformation. Disruption. AI. Whichever industry you work in, it’s hard to avoid today’s technology buzzwords. And that’s especially true in healthcare, with 3D bioprinting, nanomedicine, smart machines and a raft of other emerging technologies all gaining significant media airspace in recent months. Indeed, with new developments seemingly hitting the market on a daily ...
Machine Learning vs Artificial Intelligence
At our recent GDS CMO Data Insight Summit in Sarasota, where marketing insiders were talking shop about data analysis and the latest cool gadgets, buzz words like Machine Learning (ML) and Artificial Intelligence (AI) were tossed about. But wait!! Amazon Echo is considered Machine Learning? Not Artificial Intelligence? Aren’t the two concepts interchangeable? Turns out they’re not ...
Millenials Make Their Mark in Health and Safety
It’s not uncommon when asking executives in most any industry what they find to be the most exciting changes in their field to hear the answer “Technology” in uniform chorus. But what about the demographic age group that is perceived to be the force driving that exciting change? Yes, I’m talking about Millenials! We weren’t ...
Experts, events, in-store demos – that’s retailtainment!
I recently moved to Chicago, and my sister and her husband are coming to visit for the first time. Since they are both beer aficionados, I want to take them to an amazing brewpub during their stay. But an extensive menu of draft and canned craft beers on its own isn’t enough anymore. Heck, there ...
What’s making you fat: stress in the workplace
Remember the 40-hour work week? The eight-hour work day? I miss those guys. Sadly the digital workplace, along with its many conveniences, has also ushered in one big inconvenience: the endless work day. “Stress is the new fat,” said Jan Bruce, CEO and Founder of MeQuilibrium. “Today we eat too much. We work too much. ...