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Our Blog: Expert thinking, writing and thought provoking ideas

It’s not the Titanic, but don’t wait for the iceberg to hit…

by Sasha Qadri
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I’m all for icebergs. Don’t get me wrong – in the right context and the right place, ie – nature. Having the privilege to see the tip of the iceberg from a distance and marvel at the scale of the beauty of the ice sculpture is truly an amazing experience. At a recent gathering on ...

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Is the door closing on the open office floor plan?

by Carla Curtsinger
closed-door

In the 2014 movie While We’re Young starring Ben Stiller, Naomi Watts and Adam Driver, two couples in New York City are having dinner when they are stumped by a bit of trivia. When one couple automatically grabs their smart phones to Google the answer, the other proposes, “Why don’t we not?” We may all ...

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De-evolution: Is the coupling of data and technology making us evolve backwards?

by Georgia Scobie
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Every human is a product of their environment, and ‘their environment’ is currently drowning in online platforms. As we spend more and more time online our behaviours and habits adjust, almost like modern day evolution. Consumers are creating a cultural shift which sees us becoming more accustomed to our digital life than our physical one. The ...

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Cybersecurity breach? Call in the Girl Scouts

by Carla Curtsinger
mtbgirlscouts

In the United States, it’s been a great year to be a woman.  And the worst year to be a woman. We’ve seen glass ceilings shattered at the same time that offensive stereotypes have been broadcast on repeat in the news and on social media. Talk about your classic mixed messages. So it’s somewhat life-affirming ...

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Top Down or Bottoms Up: How The Oil and Gas Industry Implements Technology

by Shawna Ryan
Oil and Gas Blog

When talking technology with executives in the Oil and Gas industry at the last NG Oil & Gas Summit in Austin, TX, it was clear that getting with the times is nonnegotiable. “I think technology plays a huge role in Oil and Gas,” says John Cope, Project Manager at Devon Energy. “I think without it, it ...

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Data: THE digital marketing challenge, and how to tackle it

by Adam Burns
A data map of a human brain

They say content is the coin that buys attention. Insight means you spend it wisely. We spent 7.5 hours in conversation with 25 senior marketing professionals to answer one question: how do you get from data to insight to action? Here are three ways businesses are moving from step one to step two. If the ...

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The great security skills shortage

by Ben Thompson
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Earlier this year I wrote about how the CISO role is evolving, and why there is a growing need for security professionals to be more business-focused and talk in terms that the business can understand. And I stand by that. After all, few (if any) job roles these days can expect to be divorced from ...

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Millennials: The Conscious Consumer

by Shawna Ryan
Alex & Ani

“It is critically important to think about the conscious consumer, the consumer that is indeed aligning their wallets with their values. And millennials are leading this charge which is a growing trend in buying and branding. “ Shivika Sinha, the Digital Marketing Director for jewellery brand Alex & Ani, says the fashion line creates a ...

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Abandonment issues: online shopping carts

by Carla Curtsinger
abandoned-shopping-cart

I’ve never been much of a shopper. I didn’t haunt the mall food court in a girl gang during my teens.  Department stores suffocate me with their tightly packed inventory.  Even the mecca that is IKEA makes my eyes glaze over after a few rotations. But much like binge watching, I was built for online ...

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Removing the ‘person’ to personalize hotel service

by Carla Curtsinger
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When I walk into certain hotels, the employees at reception recognize me at a glance. I travel a lot. And let’s face it – returning to a property where ‘everybody knows your name’ has its appeal. A warm smile. The ability to skip some of the more mundane questions. Special perks. But how important is the ...

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