top
Our Blog: Expert thinking, writing and thought provoking ideas

The art of the hack: perception vs reality

by Carla Curtsinger
hack

Overlapping browser windows. Flashing lights. A taunting, robotic voice. Maybe an electric shock or two. TV and Hollywood have given audiences a very unrealistic image of hacking. “My grandmother and everyone over the age of 60 watches NCIS, so they think they know,” said Dr. Charlie Miller, Senior Security Engineer at Uber Advanced Technologies Center. ...

Read More

Do you hear what I hear? Word of mouth marketing

by Carla Curtsinger
word of mouth

I’ve never been happier to see a year in my rearview mirror.  But before we bid 2016 adieu, a moment of silence for those we’ve lost: Facts. Truth is dead. Usage of the word “post-truth” skyrocketed with the “Brexit” referendum and the US presidential election – so much so that Oxford dictionaries declared it their 2016 international word of ...

Read More

It’s not the Titanic, but don’t wait for the iceberg to hit…

by Sasha Qadri

I’m all for icebergs. Don’t get me wrong – in the right context and the right place, ie – nature. Having the privilege to see the tip of the iceberg from a distance and marvel at the scale of the beauty of the ice sculpture is truly an amazing experience. At a recent gathering on ...

Read More

Is the door closing on the open office floor plan?

by Carla Curtsinger

In the 2014 movie While We’re Young starring Ben Stiller, Naomi Watts and Adam Driver, two couples in New York City are having dinner when they are stumped by a bit of trivia. When one couple automatically grabs their smart phones to Google the answer, the other proposes, “Why don’t we not?” We may all ...

Read More

De-evolution: Is the coupling of data and technology making us evolve backwards?

by Georgia Scobie

Every human is a product of their environment, and ‘their environment’ is currently drowning in online platforms. As we spend more and more time online our behaviours and habits adjust, almost like modern day evolution. Consumers are creating a cultural shift which sees us becoming more accustomed to our digital life than our physical one. The ...

Read More

Cybersecurity breach? Call in the Girl Scouts

by Carla Curtsinger

In the United States, it’s been a great year to be a woman.  And the worst year to be a woman. We’ve seen glass ceilings shattered at the same time that offensive stereotypes have been broadcast on repeat in the news and on social media. Talk about your classic mixed messages. So it’s somewhat life-affirming ...

Read More

Top Down or Bottoms Up: How The Oil and Gas Industry Implements Technology

by Shawna Ryan

When talking technology with executives in the Oil and Gas industry at the last NG Oil & Gas Summit in Austin, TX, it was clear that getting with the times is nonnegotiable. “I think technology plays a huge role in Oil and Gas,” says John Cope, Project Manager at Devon Energy. “I think without it, it ...

Read More

Data: THE digital marketing challenge, and how to tackle it

by Adam Burns

They say content is the coin that buys attention. Insight means you spend it wisely. We spent 7.5 hours in conversation with 25 senior marketing professionals to answer one question: how do you get from data to insight to action? Here are three ways businesses are moving from step one to step two. If the ...

Read More

The great security skills shortage

by Ben Thompson

Earlier this year I wrote about how the CISO role is evolving, and why there is a growing need for security professionals to be more business-focused and talk in terms that the business can understand. And I stand by that. After all, few (if any) job roles these days can expect to be divorced from ...

Read More

Millennials: The Conscious Consumer

by Shawna Ryan

“It is critically important to think about the conscious consumer, the consumer that is indeed aligning their wallets with their values. And millennials are leading this charge which is a growing trend in buying and branding. “ Shivika Sinha, the Digital Marketing Director for jewellery brand Alex & Ani, says the fashion line creates a ...

Read More
Older posts