From the Marlboro man to the Cadbury’s Flake girl, we’re suckers for saucy. Sex sells (now an official rule, because it even has an exception). But what if your product is inherently unsexy asks Adam Burns? Think insurance. Think tax. Think paint. I don’t know when words like fast and curvy became sexy in my ...

What were the best ads of 2013? Trawl through the industry end-of-year awards lists and there are some common themes. Predictably, animals featured prominently, from the Budweiser Clydesdale to the GoPro kitten. Dancing ponies? Disco chickens? Humping camels? Check, check and check. Star power also proved attractive for many brands, with celebrities appearing front and ...

Here at meettheboss.tv, we’re not bubble experts. But sometimes there’s a bubble so large, so perfectly pink and pregnant, so desperate to burst, that even we can’t ignore it. Adam Burns takes his pin to design for design’s sake. Design happened because rich people needed a way of expressing wealth beyond size, and its booms ...

Joined a gym? Having a ‘dry’ January? Rubbish. Losing weight*, saving money, swapping jobs, quitting smoking*, helping others, travelling? Yawn. This year, make a real difference says Adam Burns: stop being a bitch. My wife spent 16 hours delivering our son. He was back-to-back – his spine grinding against hers with every contraction. Self hypnosis ...

The retail industry has spent millions shooting itself in the foot… and unwittingly helped children (and parents) everywhere. That’s the power of Christmas, says Adam Burns.

Seven roundtables, 35 senior IT executives, 630 minutes of conversation about cloud… and one vital question: why go hybrid? This is what our panellists said.   hy·brid noun \ˈhī-brəd\ Something that is formed by combining two or more things I like to think I was raised a polite chap, so it feels wrong to speak ...

Over the last decade, operators have felt the impact of subscribers’ increasing mobile data usage. It’s proved challenging to build out network capacity and infrastructure, while also ensuring a high quality of experience (QoE) for subscribers. But, mobile operators that are able to integrate network intelligence and quality of experience data into their network planning ...

In 2003 the Island Def Jam Music Group embarked on a mission to instantly connect with consumers. Taking full advantage of the rise of the digital age Def Jam, a division of Universal Music Group, made songs available for purchase online to fans as soon as they hit the radio airwaves. Nowadays this sort of ...

The cultural fit of any organization is often paramount to company success. When it comes to growth, new hires and talent management, ensuring that employees understand the culture of the organization, can make or break a company. And in a creative and collaborative effort, this is even more critical.  Of course, diversity is equally important, ...