Understanding the journey to multicloud
A multi-cloud approach is the reality for most organisations – multiple vendors, multiple environments, multiple use cases. Forrester suggests that more than 50% of global enterprises relied on at least one public cloud platform to drive digital transformation and delight customers in 2018. But multiple clouds add complexity and cost. So how are businesses approaching ...
Driving deeper content engagement
A critical challenge for today’s marketers is that traditional approaches to content creation – and the formats used to showcase and distribute ideas, messages and expertise – haven’t kept pace with the need to deliver meaningful and verifiable performance. Demonstrating the value of your content efforts remains tough; improving on that value even tougher. What is needed ...
Creating smarter retail engagement
Time with the customer is precious; understanding quickly what they like and don’t like is key to the success of any visit, physical or virtual. So how do we provide the strongest possible omnichannel customer journey? In-store, how do we understand their movement, buying trends, and habits? How do we turn this information into opportunity ...
Four things successful smart manufacturers know (and three they do)
Consumers are changing manufacturing forever. What does this mean for the companies on the coal face of manufacturing? How can smart manufacturing help, how do you organise for the change, and what do successful smart manufacturers all know, and all do? Fujitsu’s Head of Manufacturing EMEIA, Ravi Krishnamoorthi, explains.
Five ways to unlock digital innovation
Ed Anuff, Director of Product Management with Apigee, part of Google Cloud, explains his five steps to unlocking digital innovation in your company: 1) recognize the change, 2) understand the importance of cloud, 3) understand the opportunity of cloud, 4) think products, not projects, and 5) think evolution not revolution.
Three ways to future-proof your cloud decisions
As part of our ‘Technology Thought Leaders’ series, Susan Bowen, Vice President and General Manager EMEA for Cogeco Peer 1, explains three ways to future-proof your cloud decisions. Includes: how to avoid the cloud trap, going beyond partnership to create a shared ecosystem, and how to enable and empower every edge.
Putting digital at the heart of the machine
According to a recent UK government study, digitisation has the potential to boost UK manufacturing by up to £455bn over the next 10 years. And this is a global trend: initiatives such as Industry 4.0 and the advent of the Internet of Things promise a revolution in how industrial organisations embrace the opportunities inherent in ...
Delivering on the promise of digital: how to become an innovative business
Digital transformation largely impacts three business areas: customer experience, operational efficiency, and innovation. But the first two will only get you so far: innovation drives ultimate differentiation and exponential growth. Innovation is the ultimate expression of the digital business: agile, built for change, ready to embrace disruption. The question – as always – is how. How do ...
Digital = Making big, agile
Many organisations remain in the early stage of digital maturity, supporting isolated projects without a holistic view. They have the data, but often it can’t be leveraged across the business –and when it can, they don’t know what to do with it. But with a strong partner, there are some quick wins, says Senior Vice President ...
Why Dell EMC says businesses need to change the way they fight cyber criminals
As companies continue to expand into the digital space and to extend their I.T. infrastructure, the risks for exposure increase. In the past, data was just stolen and sold on the black market, but today the goal of cyber criminals is to damage the organization’s operational readiness. Jim Shook from Dell EMC tells us: “Cybersecurity ...