Creating smarter retail engagement

Time with the customer is precious; understanding quickly what they like and don’t like is key to the success of any visit, physical or virtual. So how do we provide the strongest possible omnichannel customer journey? In-store, how do we understand their movement, buying trends, and habits? How do we turn this information into opportunity for our frontline staff, so they can better engage and serve? And how do we improve inventory visibility to empower those staff and ensure the right product to the right place at the right time?

Meet the Boss caught up with Roel Willems, Business Development Lead for the Retail Sector at Ruckus Networks, to find out.

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