Digital transformation largely impacts three business areas: customer experience, operational efficiency, and innovation. But the first two will only get you so far: innovation drives ultimate differentiation and exponential growth. Innovation is the ultimate expression of the digital business: agile, built for change, ready to embrace disruption. The question – as always – is how. How do you make innovation instinctive? How do you do real innovation? And how do you do it at scale? Oracle’s Head of Digital, Neil Sholay, explains.