top
Interview
Driving deeper content engagement
Interview: What lies beyond the PDF, and how can the medium help you become truly digital-first?

A critical challenge for today’s marketers is that traditional approaches to content creation – and the formats used to showcase and distribute ideas, messages and expertise – haven’t kept pace with the need to deliver meaningful and verifiable performance. Demonstrating the value of your content efforts remains tough; improving on that value even tougher.

What is needed is a new approach: one that marries both science and art to both drive engagement and also deliver insights on the nature of that engagement.

In search of answers, Meet the Boss caught up with Nick Mason, founder of content marketing platform Turtl, to discuss strategies and tactics for getting the most out of your content.