Jeff Weiner, LinkedIn CEO discusses social media marketing strategies with MeetTheBoss. “Typically, B2C, you see people willing to go after the largest possible audience.  With B2B, you’re seeing more of a focus on influencers.” Jeff Weiner, CEO of LinkedIn, talks to MeetTheBoss.tv about LinkedIn’s B2B operations – the foundation for their phenomenally successful IPO and listing ...

A new study suggests business in the EU is realising increasing competitive advantages from greater integration. Is Team Europe finally set for lift-off?

Misty Reich, KFC HR Director reveals the secrets to a successful Human Resource Strategy. KFC is a worldwide fast food chain which spans over 100 countries. In this interview Misty Reich, VP of HR talks about how they maintain a culture that makes people want to stay and engage themselves into what they do and ...

“My problem is I hire brilliant people. So 95-99 percent of my people are high talent. They really, really are. The people here are good. So we don’t use traditional methods.” Liane Hornsey from Google explains her methods of hiring employees to the organisation and how to maintain the standard of talent through employee selection.

Mention cost management in most organisations and watch as the fear starts to creep in. But it doesn’t need to be that way – provided you start using cost management as a strategic tool. And yet, for the majority of enterprises, this isn’t the case. Why? MeetTheBoss TV’s Senior Editor, Nick Pryke, spoke with Krish ...

Are you maximising the cloud application environment across every function of your business? MeetTheBoss TV has brought together six industry experts for a thought-leading discussion on the issue. Watch  to see how they are leveraging cloud in their enterprise

“My problem is I hire brilliant people. So 95-99 percent of my people are high talent. They really, really are. The people here are good. So we don’t use traditional methods.” Liane Hornsey, from Google explains her methods of building a culture of innovation and how to create an innovation environment.

Whichever side of the smoking debate you come down on, you can’t argue that the approach taken by BJ Cunningham’s Enlightened Tobacco Company on launching its flagship Death Cigarettes brand back in 1991 wasn’t novel. By confronting the truth about cigarettes – that smoking kills – and appropriating that truth as an essential part of its marketing ...

To misquote Yves Saint Laurent: “buzzwords fade, business is eternal”. After decades of technology hype-cycles, the language around cloud computing feels more mature – quite remarkable given some of the success stories. So what impact is it actually having on businesses today? And how do you measure that impact?

Nicole Yershon cut her teeth at GGT, working for advertising legend, author and D&AD Presidents Award winner Dave Trott. During that time, Campaign Magazine voted GGT its ‘Agency of the Year’, while Ad Age named it the ‘Most Creative Agency in the World’. Dave wrote of Nicole that she is ‘genuinely creative’ because she makes ...