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Privacy Online: Then and Now

by Georgia Scobie
privacy google

There was a time when privacy online wasn’t something we talked about, because it wasn’t an issue. But now we are seeing an influx of data hoarding activity and the public are feeling more and more unsafe online. We are all trapped in a ‘digital age’ which sees our information being exposed to all sorts. ...

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Why Oreo Says All Customer Reviews Are Sweet

by Shawna Ryan
Online Reviews

Cookie lovers take their chocolate chips and creme fillings very seriously and they have opinions that aren’t always sweet. Just ask Neil Ackerman, the Global e-Commerce Director for Mondelēz International, one of the world’s largest snacks companies with power brands such as Oreo and Nabisco. He’s studied countless examples of how online reviews can be ...

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Are your recruits more digital than your HR department?

by Carla Curtsinger
digital divide

After college, I got my first job through a friend. She had an internship in a local TV station sports department and heard about an opening. I brought my paper resume to the interview and was later hired. It was about as old school as hiring gets. I even sent a snail mail thank you ...

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Digital Detox: Do You Dare?

by Sasha Qadri
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Imagine being without your smartphone for a day, a week, ok a whole month? Hear me out. I hear the discussion in your head – as it’s similar to the one going on in mine. How would you manage without email / phone access on-the-go? What would you do without instant messenger? How would you ...

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Data centre security: from bolt-on to built-in

by Adam Burns
Data centre security: from bolt-on to built-in, a meettheboss.tv ebook in association with VMware

How do you secure the modern data centre? We asked ten senior IT security professionals for their five key steps. Here’s what they said about safeguarding the perimeter and beyond… Virtualised networks and data centres, changes in workloads and traffic, and the increasing criticality of business data: all pose new security challenges for IT professionals. ...

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Has marketing become a data-driven role?

by Ben Thompson
The rise of the data-driven marketer

Without doubt the role of the marketer has changed in recent years. Less art, more science, as marketing strategist David Meerman Scott would have it. Data-driven marketing is the word on everyone’s lips. Think about it. We already produce and mine more data every day than the human brain can make sense of (2.5 quintillion ...

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I need it now: instant gratification at retail

by Carla Curtsinger
fist bell

I love pizza – the thinner the crust, the better.  And while my opinion is much debated, I believe Domino’s has the best thin crust pie in my neighborhood. I also have a love-hate relationship with Pizza Tracker®, a widget on Domino’s mobile app and website that allows me to see where my pizza ‘is.’ ...

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Bots Are The New Apps

by Shawna Ryan
Bots are the new apps

Technology Speaks Up The voice of the future isn’t necessarily a human one. Siri speaks for Apple. Echo speaks for Amazon. Bots are changing the way we search, shop and consume the world around us. “The phrase that people keep saying is Apps are so yesterday,” says Sasha Strauss, Founder of Innovation Protocol. “People say Bots are ...

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Newsflash: the CISO is no longer concerned with security

by Ben Thompson
shutterstock_201098414 copy

First things first: an apology. That headline is deliberately provocative. Of course security will always be integral to any executive role that has the word ‘security’ in the job title. Duh. Stupid clickbait. But bear with me, because there is a case to be made for the idea that CISOs today are reframing their job ...

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Have You Lost Your App-etite?

by Sasha Qadri
Chalk-Board-Blank-Menu-Template-

With all this talk about app based, digital only banks, my interest was piqued. In the UK, Atom Bank launched in April and last week, I decided to sign up, so I could write about what it’s truly like to use an app based bank. Well, I signed up and surprisingly, I now have to ...

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