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Bluetooth Beacons Shed Light on Retail’s Digital Transformation

by Shawna Ryan
Bluetooth Beacon

“Nowadays everyone, every day is always on,” says Jeff Pearson, SVP of eCommerce & Strategy for  hhgreg. Pearson came to the NG Retail Summit in Denver, CO knowing this fact but hoped meeting solution providers at the event would help him solve a question to a key challenge he faced: If people are so very turned on, ...

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Accelerating the digital business with hybrid IT

by Adam Burns
Is hybrid IT the elephant in the room?

We held a series of roundtable discussions on how hybrid IT can be used to make business quicker. The highlights from 7.5 hours of conversation with 25 senior IT professionals are gathered in this downloadable ebook. And here is chapter one – what is moving CIOs to hybrid IT? Social, mobile, cloud, analytics, Internet of ...

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Your LinkedIn profile is your brand – are you doing it right?

by Georgia Scobie
newcv

Often when we talk about marketing, we think about what brands are doing. But what about us – the consumer? We also need to market ourselves, to employers. With the internet at our disposal, there are no limits to how many organisations we can target with the portfolio we build for ourselves, our CVs. The access ...

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Baby boomers took my bandwidth!

by Carla Curtsinger
102909_scream_of_fear_strasberg_screamCROP

I remember it like it was yesterday: receiving the first text from my oldest brother, who’s retired. I was shocked he knew how.  I was even more shocked he wanted to try. But that first text was followed by another and another. Soon he was on Facebook all the time, usually the first person to like or comment ...

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Legacy tech, and making the case for pragmatic IT

by Ben Thompson
Making the case for pragmatic IT

Every so often you here a phrase that’s too good not to borrow. It happened to me a few weeks back when moderating a roundtable on the topic of digital transformation, and why making pragmatic IT decisions is critical to business success. “The only reason God was able to create the world in six days ...

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Shape Up, Ship Out: eCommerce & The Delivery Dilemma

by Shawna Ryan
Shipping

It’s been one hot summer here by the GDS International offices on Wall Street– And what’s cooler than a pun on the heat index as we celebrate the coming Fall season? Nothing that’s what. The sweltering summer heat in our beloved brick oven of NYC has been about as hot as the eCommerce world for ...

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Digital Transformation: an analyst’s view

by Peter Burris
Capture

As the role of information in business evolves, so must the role of the CIO. CIOs must take a digital leadership role, despite the business and career risks. The excellent Next Generation CIO Summit, hosted at the Marriott Westminster Hotel, Denver on April 18-20, 2016, generated highly constructive debates amongst its senior delegation. While a ...

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“Process Is The New Black” in Digital Disruption

by Shawna Ryan
Lisa Arthur

Lisa Arthur knows data.  It’s been a subject with which the former Terradata Applications CMO and author of ‘Big Data Marketing’ has helped many people tackle. “[I] focus on data driven marketing and how we as digital marketers can drive better value by being more customer centric,” she tells me. When I ask why it’s been such a source ...

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Privacy Online: Then and Now

by Georgia Scobie
privacy google

There was a time when privacy online wasn’t something we talked about, because it wasn’t an issue. But now we are seeing an influx of data hoarding activity and the public are feeling more and more unsafe online. We are all trapped in a ‘digital age’ which sees our information being exposed to all sorts. ...

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Why Oreo Says All Customer Reviews Are Sweet

by Shawna Ryan
Online Reviews

Cookie lovers take their chocolate chips and creme fillings very seriously and they have opinions that aren’t always sweet. Just ask Neil Ackerman, the Global e-Commerce Director for Mondelēz International, one of the world’s largest snacks companies with power brands such as Oreo and Nabisco. He’s studied countless examples of how online reviews can be ...

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