Taking a ‘Customer Science’ Approach to Loyalty
Without doubt, the customer-brand relationship is changing. Mobile devices, social media, ubiquitous connectivity: all are rapidly altering the way in which consumers engage with retailers and other brands, and changing the dynamic of power between the two. But is this development something to be concerned about? Not if you take a customer-centric approach, say the ...
Efficient maintenance operations through automation and mobility
NextAxiom worked with the US DoE Savannah River Site on a workforce efficiency solution that delivered a $2.7 million ROI with payback in less than one year. Cofounder and VP of Products & Technology, Sandy Zylka, and Principal Consultant for Mobile Work Management, Bill Kilgore, discuss the problems this clearly successful solution set out to solve.
Chaos in Motion: Controlling Supply and Logistics
One thing we know about business: get your supply chain and logistics right, and you are halfway to greatness. It’s the often ignored. The less-than-glamorous. But it is vital. Communications giant AT&T is helping to control what Shiraz Hasan, Senior Executive Director for the firm’s M2M Centre of Excellence and Mobile Applications Development Practice, refers to as ...
Simplicity: the Key to Building a Successful Brand
According to Amazon’s Jeff Bezos, your brand is whatever people say about you when you’re not in the room. So how do you ensure they’re saying the right things? MeetTheBoss TV’s Ben Thompson caught up with entrepreneur BJ Cunningham to find out how to win the battle for hearts and minds, and why keeping your promises ...
Pt 1: Sports Leaders – 5 Ways to Win in Business
Sports Leaders share their business principles and leadership advice with MeetTheBoss. Includes: Floyd ‘Chip’ Ganassi, Owner, Chip Ganassi Racing Nick Bolletierri, Tennis Coach (Andre Agassi, Boris Becker,Jim Courier, Monica Seles) Trevor Moawad, Director, IMG Performance Institute Warren Gatland, Head Coach, Wales National Rugby Team Find more Chief Executive Officer training and advice from the world’s business ...
Meet the Ninja: Driving a Positive Corporate Culture
This time it’s personnel! Deadly Leadership Academy chief Padraig Hyland returns with his unique take on culture change management and how to build and drive a positive corporate culture. Less hi-ya: more hi-re (groan). Watch more Leadership CEO training videos at MeetTheBoss Business TV.
Addressing ASM: More Brains or More Bodies?
Application support and maintenance costs people, time, and money. According to Gartner, ASM accounts for 38% of large organizations’ overall IT budget each year, with 83% of those surveyed stating that the cost of maintaining and supporting applications is increasing year-on-year. Clearly the system doesn’t work, so how can we fix it? MeetTheBoss TV’s Ben Thompson ...
On Your Mettle: Security and Compliance in the Data Centre
The thing with compliance is it has to be a proactive effort: you don’t want to wait until the regulator is knocking down your door to discover you’re not up to scratch. So how do you get ahead of the game? MeetTheBoss TV’s Ben Thompson caught up with Kurt Manske, VP for Compliance and Corporate ...
Brand Identity
Will Whitehorn explains how understanding your company’s values, services, ideas and personality is critical to success.
IT Transformation: Is Your Business Ready?
According to recent research from Sungard Availability Services, 78 percent of CIOs plan to undertake a technology overhaul within the next three years. But with applications, systems, projects and information architectures becoming more complex to manage and deliver, just where do they get started? MeetTheBoss TV’s Ben Thompson caught up with Keith Tilley, EVP for ...