Identifying the Blind-Spots in Your Marketing Cloud
Site latency. Data security. Vendor management. Cost. All pose problems for today’s ecommerce operators. But are they also symptomatic of a wider problem with the management of your marketing cloud? Marketing technology firm Ghostery believes the answer to that question is yes. MeetTheBoss TV’s Ben Thompson caught up with Emily Riley, Ghostery’s Chief Operating Officer, to ...
Understanding the changing health coverage paradigm
Cary Grace is CEO of Aon Exchange Solutions, creators of the Aon Active Health Exchange – something they say is a win-win-win for employers, their employees, and the carriers and providers who deliver health services. MeetTheBoss went to find out more…
Device driven engagement: monetising the digital experience
As communications and media markets evolve, service providers face significant challenges on all fronts: increased competition locally and globally, erosion of customer loyalty, the increasing importance of data and IP, and decreasing margins for traditional offerings. They must transform to meet new market demands. And one potential solution is convergent charging. Oracle Communication’s Richard Hallett ...
Business Values from Consumer Insights
Engaging with consumers is paramount for successful marketing, Rory Sutherland, Vice Chairman Ogilvy explains how to get it right through consumer insight. “We provide consumer insight. That’s what makes us unique. Now, the reason I’m saying this is what we do is we turn – we use ideas to turn consumer insight into value – ...
Context vs. Content
Rory Sutherland, Vice Chairman Ogilvy, discusses why marketers can’t ignore the context of advertising in their sales communication and advertising “I think there’s a developing stage where consumers are starting to actually treat context as a heuristic for good marketing, proof of efforts and commitment, rather than just content. See, I’ll give you a small ...
Strategic Advertising
Rory Sutherland, Vice Chairman Ogilvy, talks about the importance of understanding your how your advertising strategy fits with your marketing and sales strategies, and how thinking strategically makes for big wins.
Putting Talent at the Heart of Your Business
According to a recent IBM report, 87% of Chief HR Officers see talent development as their most critical issue going forward. So how are organisations responding? And how are they turning their employees into a competitive advantage? MeetTheBoss TV’s Ben Thompson caught up with Zahir Ladhani, VP for IBM Smarter Workforce, to find out…
Future-proofing Your Network Architecture
Cloud architectures, big data, enterprise mobility: all are creating huge opportunities for business innovation – as well as significant challenges for the network. In this interview, MeetTheBoss TV’s Ben Thompson caught up with Dominique Vanhamme, Head of Networking for EMEA at Dell, to find out how the evolution of heavily virtualised environments has impacted the way ...
Automated breach defense: keep it safe, simply
Brian Foster, chief technology officer with advanced threat detection experts Damballa, recently told a US cybercrime conference that with enough unfiltered network data, you can model normal good behavior versus bad behavior. And in this way more quickly identify traffic that is an unknown threat to the network. Adam Burns asked him how this helps combat ...
Network Intelligence: Grounded In Reality
According to its website, InfoVista has “…a clear focus on leveraging the rich data that can be collected from networks for the purpose of managing network performance, maximising network efficiency and customer experience.” Bernard Breton is the company’s SVP, Americas & APAC Sales and Chief Marketing Officer. MeetTheBoss TV’s Nick Pryke asked him: what will ...