What is happening in online marketing over the next 12 months? To find out, we spoke with a global leader in this space – Kenshoo’s Chief Product Officer, Will Martin-Gill. He says: “Google is taking a look at its search engine results pages, so is Bing, and so are the other search engines, and they’re saying, ‘How can we make them more interactive? How can we introduce more image-based advertising? How do we introduce more serendipity into the way that people discover and find what it is that they want?'” In this short video, Martin-Gill explains why now is an exciting time to be a marketer.