Patrick Doyle, CEO of Domino’s talks to MeetTheBoss about corporate brand reputation and how it can be swayed by the brand management strategy.
Doyle’s introduction as the new CEO of Domino’s came on the heels of a major announcement: Domino’s was changing the recipe of its pizza. The movement became known as The Pizza Turnaround, with the “cardboard complaint” one of the most contentious issues. A seasoned marketer, Doyle took to YouTube, admitted mistakes, recognizing a need for change and kicking off one of the edgiest marketing moves in recent years.
Mr. J. Patrick Doyle has been the Chief Executive Officer and President at Domino's Pizza, Inc., since March 8, 2010.