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Interview
Domino’s Marketing Turnaround
10m

Patrick Doyle, Domino’s Pizza CEO talks about Domino’s Pizza’s marketing strategy and tactics.

Doyle’s introduction as the new CEO of Domino’s came on the heels of a major announcement: Domino’s was changing the recipe of its pizza. The movement became known as The Pizza Turnaround, with the “cardboard complaint” one of the most contentious issues. A seasoned marketer, Doyle took to YouTube, admitted mistakes, recognizing and need for change and kicking off one of the edgiest marketing moves in recent years. In this program, you will find out: The relationship between marketing and leadership How to build on growth How to drive and lead an organization through a dramatic cultural shift.

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