Doug Baker, EcoLab CEO talks to MeetTheBoss about imprinting his own style on Ecolab and his advice on corporate governance best practice. Sixteen years ago, Doug Baker had an unusual introduction to St. Paul-based Ecolab. During Baker’s interview, then-CEO Al Schuman lived up to his reputation for being notoriously brash. “So why do you think ...

“You look at the Virgin brand and you see that it has this reputation for quality, value, money and innovation,” explains Will Whitehorn, President Virgin Galactic. But how do you remain innovative in a constantly changing world?

Virgin Galactic President talks to MeetTheBoss about strategic brand management. Will Whitehorn explains how to protect a brand once it is established. For more Leadership Training Development from leading business minds, explore MeetTheBoss Business TV – CEO Education online.

Virgin Galactic President, Will Whitehorn candidly discusses crisis management best practices and the importance of keeping your head in a crisis. For more crisis management training from leading business minds, explore MeetTheBoss – Business TV for Chief Executive Officers.

President of Virgin Galactic, Will Whitehorn, explores the diversifying brands into new markets: a skill that Virgin Group mastered years ago. “In the ’80s when I first started working in the world of brand development, business development, and marketing of companies as opposed to marketing of individual products, the understanding of branding in Britain was pretty poor. ...

An avid Twitter user, Jeff Hayzlett explores the importance of social media in modern-day marketing strategy. “I talk about your return on ignoring – your ROI and measuring your ROI of social media. So if you’re ignoring those things, I can tell you what your ROI of social media is gonna be.  So we choose ...

Contributions: Harper Jaroff, Content Editor, MeetTheBoss Former chief marketing officer of Eastman Kodak talks to MeetTheBoss about strategic business planning and business strategy implementation. Jeff Hayzlett explains how to implement a successful marketing strategy to strengthen the business. Hear more experts sharing advice on strategic business planning at MeetTheBoss – executive learning online.

Kodak’s Former CMO Jeff Hayzlett talks about competitive advantage strategies including the importance of value proposition and how strengthening that aspect of your business can bring unparalleled results. Watch more sales & marketing videos from sales and marketing experts. MeetTheBoss – the Executive Leadership channel.

Jeff Hayzlett, Former CMO Eastman-Kodak talks to MeetTheBoss about the pressures of making business decisions and managing through a company turnaround. Hear more Chief Executive Officer stories about making business decisions at MeetTheBoss – executive learning online

Former CMO of Eatman-Kodak talks to MeetTheBoss about managing performance and performance management tecniques. Jeff Hayzlett, Former CMO Eastman-Kodak, offers his one lesson in business: How to Improve Business Performance. In this program you will learn: – What performance management technigues Jeff uses to get employees to deliver better results – How important managing performance ...