An avid Twitter user, Jeff Hayzlett explores the importance of social media in modern-day marketing strategy.

“I talk about your
return on ignoring – your ROI and measuring your ROI of social media. So if
you’re ignoring those things, I can tell you what your ROI of social media is
gonna be.  So we choose to get engaged.”

View more CMO Chief Marketing Officers discussing their social media marketing strategy and how to measure the ROI of social media.

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