Making the Most of Mobile Data
The explosion in mobile devices over the past few years has seen a corresponding explosion in the volume of mobile data being generated. Harnessing such data is challenging – and yet for those firms able to tap into the insights on offer, the opportunities for service improvement and the potential to develop a more customer-centric offering ...
Cost savings and control: sorting payroll
Payroll is one of the most visible of all business processes. Mistakes gets noticed. So what are the major challenges with managing today’s payroll function – particularly in global organisations?
Brand Advocacy and Your Business
Looking to buy a new TV? Then it should come as no surprise that you’ll be trawling through reviews at breakneck speed. Why? Because we all trust the integrity of collective opinion. And when it comes to knowing what we want as consumers, we’ve never been savvier. For brands, that means an entirely new playbook ...
Employee Benefits: the Healthier Option
The employee benefits industry has seen huge upheaval in recent years with the introduction of the US Affordable Care Act. So how well do you know the employee benefits space? MeetTheBoss TV caught up with Sherri Bockhorst, Principal and Leader for Heath Exchange Solutions at Buck Consultants, a Xerox company, to find out how the ...
Mobile Network Spam & Churn vs Revenue Assurance
HAUD Systems specializes in the reliable control of communications networks. What does that mean? Potential savings in the region of ten million euros for a medium-sized mobile network operator, and a lot more for a large operator. How? Watch this video to find out.
Internet of Things: Is Your Architecture Ready?
The convergence of IT and operational technology environments presents a huge challenge for manufacturing firms. MeetTheBoss TV’s Ben Thompson spoke with Jack Tison, CTO at infrastructure firm Panduit, to find out why getting your underlying architecture right is key to capitalising on the potential of the internet of things. First up, I asked him why ...
Online Video, Marketing and Keeping Your Audience Engaged
The convergence of traditional TV, online video and social media and the rise of so-called second-screening has added a new dimension to the way viewers consume content. Indeed, far from ushering in the death of traditional TV, new technology innovations appear to be breathing new life into the format. According to recent research from Nielsen, ...
In Search of Mobile Marketing Nirvana
Bulk SMS is something of a double-edged sword for mobile network operators: on the one hand it’s a low-cost, high-volume channel; on the other, it suffers from low-engagement and declining response rates. So how do you make bulk SMS work for your mobile network business? MeetTheBoss TV’s Ben Thompson caught up with Razvan Ionescu, CEO at ...
Can Content Be More Powerful Than Advertising?
John Grant is an award-winning communications expert and author. As co-founder and head of strategy at creative agency St Luke’s he created what was described by the FT as a defining moment in British culture, encouraging this once-curtained nation to chuck out the chintz and embrace Ikea’s Swedish cool. Since then John has advised clients from ...
Human touch: Customer loyalty in a digital world
When eCommerce started in the 90’s, online shopping was really about independent clicking and browsing. Then came automation and personalisation with the likes of Amazon and its one-click purchasing, recommended products and overnight shipping on everything – and eCommerce truly became a revenue engine. Today, things are changing again. It’s not just about the number ...