Human touch: Customer loyalty in a digital world
: What happens when businesses start to look at their customers as more than clicks?

When eCommerce started in the 90’s, online shopping was really about independent clicking and browsing. Then came automation and personalisation with the likes of Amazon and its one-click purchasing, recommended products and overnight shipping on everything – and eCommerce truly became a revenue engine. Today, things are changing again. It’s not just about the number of clicks and convenience; it’s about the potential of human touch. Can your online store make you feel special? Robert LoCascio is Founder and CEO of live digital engagement experts, LivePerson. MeetTheBoss TV’s Nick Pryke isn’t – but he found out what customers really want from online.