With oversight of technology, TV production and digital media, Mark Lichtenhein, CIO of the European Tour as well as Ryder Cup Europe, faces a significant challenge: harnessing technology to help drive new audiences and improve the golf experience for both fans and players, in an age of increased competition for time, money and attention.

We caught up with him to find out where technology can help – and how the sport is balancing the competing demands of tech, transformation and tradition…