Sport is nothing without its fans. And engaging with those supporters, building the fan experience – as well as creating brand new audiences is critical to success in a landscape where sport is increasingly big business.

Venues are increasingly investing in infrastructure that capitalise on consumer advances in smartphone technology to deliver everything from real-time seat upgrades to refreshments-on-demand to instant replays and stadium exclusive video feeds. Meanwhile, sports like golf are rejecting centuries of tradition to embrace on-course technology in order to improve the spectator experience and reverse falling player and participant numbers.

Connectivity is everything in modern sport and is proving a real competitive advantage in the race to win the hearts and minds of fans.