Creating Loyalty in Financial Services

Digital disruption is changing the way we interact. This digital transformation has put customer experience under the spotlight like never before. It’s become even more crucial to create loyalty, retain customers and bring new customers on board. Within financial services, banks are becoming more aware they need to do more with their assets, namely, their customers and their data.

We spoke to Henry Morley, Director of Strategy and Strategic Partnerships at Smart Engine about how banks can be more responsive to changing technology and use it to their advantage. We began by asking him about the main impact of disruption within the financial sector.

Henry Morley
VP Strategy, Smart Engine