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Interview
Marketing
The Art of Customer Science
4m

Knowing your customer has been a retail mantra for as long as retailing has existed. But as technology has evolved, so has the customer journey. There’s a big difference between knowing your customer and enhancing their shopping experiences. Cue, customer science – using customer data smartly to find and apply insights that create better customer experiences.

Dave Clements
Dave Clements
Retail Director, Dunnhumby