Someone once told us the problem with big data is the name. Real business value doesn’t come from the enormity of your data, but from the small questions you ask it. Which means that knowing what to look for should be in every business leaders’ toolbox. In this program our Editor-In-Chief, Adam Burns asked four senior marketing executives from some of the world’s biggest brands, 5 killer questions you should ask your Data.
MeetTheBoss TV met with a group of senior executives to discuss their most pressing business challenges