There may be many shades of grey, but we think there are only two types of CIO: cost led or innovation led. If you’re in the latter camp, this program is for you. McKinsey says the use of big data is becoming a key way for leading companies to outperform their peers. It estimates that a retailer embracing big data has the potential to increase its operating margin by more than 60 percent. Big data is here – but how do we deliver on its undoubted promise? Interxion’s Ian McVey explains why real-time big data could be your Sputnik moment