It wasn’t so long ago that tech journalists were predicting the end for mobile giant BlackBerry. There was a certain irony in the idea of the smartphone pioneer being left behind by the rise of BYOD. Yet confounding those predictions, BlackBerry is back with new handsets, new services and an enterprise solution that looks to solve the mobile device management challenge facing firms today. In fact, supporters argue it is now more relevant than ever.

MeetTheBoss TV’s Ben Thompson caught up with Alex Willis, Director of Technical Solutions at BlackBerry, to find out why changing end-user expectations require a new approach to IT consumerisation – and how the Canadian-headquartered company is responding.