Bracken Darrell talks to MeetTheBoss about how to get the innovation competitive advantage and his thoughts on benchmarking innovation.

“Innovation is a contact sport. It’s all about people, and people management and getting involved and rolling your sleeves up.”

Bracken Darrell explains to MeetTheBoss.tv in an exclusive interview about how the Whirlpool organization uses people to gain the innovation competitive advantage to stay ahead.

Watch more leaders discuss their innovation tips at MeetTheBoss – executive development online.