The second edition of the Social Media Talking Heads Programme. Social marketing is not new. Think of the Tupperware parties of the 50s. But social media, the technology that has truly enabled local to go global, is new. And you’re too late: it’s already been claimed by the crowd – meaning that marketers have at least one clear challenge: participate, don’t dictate. Online, people talk to people, not to brands.

Pick up free social media marketing tips from: Alex Hunter, Independent Brand Consultant Ian Chapman Banks, General Manager, Dell Julian Persaud, Managing Director, Google Ji Hee Nam, VP Digital Media, MTV Paul Soon, Regional Director, XM/JWT

Watch more sales and marketing videos on social media from leading marketing experts at MeetTheBoss – the Executive Learning channel.