Social marketing is not new. Think of the Tupperware parties of the 50s. But social media, the technology that has truly enabled local to go global, is new. And you’re too late: it’s already been claimed by the crowd – meaning that marketers have at least one clear challenge: participate, don’t dictate. Online, people talk to people, not to brands.

Learn social media marketing strategis from: Alex Hunter, Independent Brand Consultant Ian Chapman Banks, General Manager, Dell Julian Persaud, Managing Director, Google Ji Hee Nam, VP Digital Media, MTV Paul Soon, Regional Director, XM/JWT

Watch more social media experts and CMO Chief Marketing Officers discussing their social media marketing strategies at MeetTheBoss.

MeetTheBoss – the Executive Learning channel.