Taking Back Control: 20/20 Vision for Digital Marketing Technology

: How the digital marketing tech arena is changing – and why your click through rate won't be part of it.

AudienceScience CEO, Mike Peralta, recently said: “We’re on the cusp of a significant pivot in the ad tech sector where brands will take more control of their digital marketing technology investments in ROI.” Sounds great? Of course it does. But what is this pivot moment and how will it play out?

To find out, MeetTheBoss caught up with AudienceScience Director of Research & Marketing Strategy, Michael Greene, to delve a little deeper.