Marketing to the hyper connected consumer
Interview: Why automation is key to reaching the hyper connected consumer – with Jan Teerlinck, Vice President, Selligent

Fragmented data, channel silos, lack of real time, and batch messaging instead of individual interaction: the environment that marketers operate in today is radically changed from even five years ago. Selligent VP, Jan Teerlinck, discusses marketing to the hyper connected consumer, and why automation is vital.

Jan Teerlinck
Jan Teerlink
Vice-President, Selligent