Customer demands are forever changing and organizations need greater agility! What sales strategies do you adopt to cope with falling demand and tough times? Tom Purves CEO of Rolls-Royce Motor Cars reveals how he deals with the changing demands of consumers in the automobile industry, how he launched a small car in the world’s biggest big car market, and how his core values helped him succeed

In this interview you will find out:
* How to formulate a sales strategy that flexes with consumer demand
* How to successfully introduce new products into new and present markets
* Key lessons for a successful salesperson

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