As modern methods of selling take precedent in the sales arena, what does Sales 2.0 really mean? What really separates 2.0 teams from their 1.0 counterparts. And how can companies use technology to really optimize their sales team? In this program, you will found out: * How to implement sales-centric technologies * How to keep ahead of the technology curve * How to measure sales success Includes: David Thompson, CEO, Genius.com Mark Woollen, Vice President, CRM Product Strategy, Oracle Corporation Peter Poulin, EVP Marketing, Hoover’s Sham Sao, CMO, OneSource Garth Moulton, Co-Founder & VP of Community, Jigsaw Monte Montemayor, Vendor Sales & Lead Management, Microsoft Scott Lutter, Regional Sales Manager, Dow Jones

View more CMO Chief Marketing and Sales Officers discussing sales attitude and sales motivation techniques.

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