Technological change has transformed consumers’ lives, forcing every industry to innovate to survive, and it has put customer service front and centre of the agenda. This programme discusses the publishing industry’s journey to customer centricity.
Scott McAllister has 20 years of experience in Marketing, Loyalty Programs, Biz Dev, Six Sigma Ops, and Finance built across Time, Inc., Tourneau, American Express, DELL and GE. Scott has 15 years of Digital experience with passion for redefining marketing and how customers experience brands through Digital domain. Inspirational and transformative thought leader with history of delivering step function change and growth.