Pt 4: Define Your Reason to Exist
Interview: Define Your Reason to Exist

LEGO CEO shares his business success stories and talks about his company strategy that turned lego around.

“Not everything that’s on the market today will stay on the market…You have to kill something to make room for something new” – A controversial way of looking at business?  Or a pragmatic way of dealing with old strategies and products?  Jørgen Vig Knudstorp, CEO, LEGO Group talks to about his expertise in Leadership and how he changed the company into a profitable enterprise.

Hear more Chief Executive Officers discuss their business success stories at MeetTheBoss – Business TV for executive leadership lessons.

Jorgen Vig Knudstorp
Jorgen Vig Knudstorp
CEO, Lego

Jørgen Vig Knudstorp is the current CEO of the Lego Group, and has been since October 2004.