Domino’s Pizza CEO, Patrick Doyle talks to MeetTheBoss.

Doyle’s introduction as the new CEO of Domino’s came on the heels of a major announcement: Domino’s was changing the recipe of its pizza. The movement became known as The Pizza Turnaround, with the “cardboard complaint” one of the most contentious issues. A seasoned marketer, Doyle took to YouTube, admitted mistakes, recognizing a need for change and kicking off one of the edgiest marketing moves in recent years.

Watch the second part of the interview as Patrick talks Brand Management Strategy and Corporate Brand Reputation with MeetTheBoss.