We have this program called Teaming With Passion.  One good example that I give is we had a competitor that came out in the media and they are two of the adverts that somehow a lot of people within TM felt that it was insulting to us.  Fine, you know, that shows that there is competition.  But this is what I use as an example within the company.       

Look, we love this company.  We are passionate about this company.  I’ll tell you why.  Because once that advert came out, the commercial came out, I received so many emails from our staff saying that what are we doing about this?  You know, we should hit them back and so on.       

And so already it shows that the passion is there.  It’s about us unleashing this passion the right way.  So we have to be detailed in our plan.  We have a business plan that looks at high level.  We also need an operational plan that makes that business plan more real when we roll it out, but we also need an execution plan.  So it’s not just passion.  Passion alone will not help us.

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