Digital Signage Today and Tomorrow
Innovation in businesses can be interpreted in different ways. It can create new products, develop existing products, revolutionise business processes and make old ones obsolete. Whatever the interpretation, innovation in businesses is widely acknowledged as a major catalyst to growth. And one company using innovation in business for growth is Intel. For Jose Avalos, Director of Retail & Digital ...
The Recipe for Innovation Success
They say an army marches on its stomach. Innovation in a business is food – it is always important. Everyday, no matter the economic climate, organizations have to eat. This, then, is a cookery program for your company – the recipe for successful innovation. Featuring Jack Anderson, Innovation Specialist, Chevron Bracken Darrell, President, Whirlpool Europe & EVP, Whirlpool ...
Managing Content in the Cloud
Thomas Jenkins briefly discusses some of the features of his new book – Managing Content in the Cloud -. In this interview he discusses ECM 2.0, mobile access to content and the Semantic Web.
How Zappos Made Twitter A Barrier To Entry
“They have a massive number of Twitter followers and Facebook fans and that’s become sort of the new barrier to entry for them for other companies kinda coming in.” – Brian Halligan, HubSpot CEO & Founder discusses today’s sales and marketing mix – including using twitter for business and marketing through social media. See more ...
Marketing Today: Brain Size, Not Wallet Size
The CEO & Founder of HubSpot gives marketing advice and discusses marketing strategy and tactics. “In your success of marketing I think today is a function of the width of your brain, not the width of your wallet. You don’t need a big wallet to be successful. You don’t have to buy a lot of ...
Today’s Sales & Marketing Mix
“I think the modern organization, what they do as marketing takes a little bit more control and marketing creates all this content and all that content pulls people in and you move to a situation where the salespeople are out hunting for leads to the salespeople now are more responsible for qualified leads and prosecuting ...
My Most Valuable Metrics
“So we’ve gone out of the realm of traditional buyers. Now we’re talking to governments. We’re talking to community organizations. We’re talking to communities at large and they’re bringing us in not as a technology company, but as a business partner.” – IBM VP Demand Generation Sharon Driscoll talks to MeetTheBoss about measuring innovation and ...
The Role Of Marketing When Things Go Wrong
“I think we learned a long time ago from J&J that a very smart way to go at any kind of product or company dilemma is to be honest and to be quick about your honesty.” – Sharon Driscoll, IBM VP Demand Generation talks to MeetTheBoss about product innovation in marketing and marketing strategy innovation. ...
What I Have Learned From Apple
“I think Apple’s done a masterful job of constantly keeping their supporters happy and delighted with what they do.” – Sharon Driscoll, IBM VP Demand Generation discusses principles of innovation with MeetTheBoss View more experts discussing principles of innovation at MeetTheBoss – Business Television
Two Marketing Ideas That Worked For Us
‘We did something we called a social sales experiment, which is we basically determined that so many people call us and say, like, “Hey, I’m with this type of company. If I bring you leads, can you pay me ten percent or something of the deal?”‘ Dave Balter, BzzAgent Founder & CEO talks marketing strategy ...