What’s the difference between design and style? And do enough marketers recognize the distinction? In this program, MeetTheBoss TV’s Ben Thompson speaks to legendary creative Dave Trott to find out. In part one of our interview with advertising legend, author and predatory thinker Dave Trott, we found out why out-thinking your rivals is essential in ...

According to a recent study by KPMG and reported by Bob’s Guide, more than half of C-level executives feel their organizations struggle to meet the needs of regulatory reporting. David Paris, Global Solutions Partner for Risk, Compliance and Data with HCL, India’s leading IT and technology company, explains what can be done.

According to a recent report, more than 90 percent of the performance issues affecting applications these days can be traced back to storage. Does flash technology provide the answer? In this program, we find out. Flash storage has taken the enterprise by storm, offering better performance, lower energy consumption and greater resilience in comparison to ...

You might not know the name, but you’ll certainly recognize his work. Dave Trott is the creative genius behind some of the most iconic ads of the past 30 years, including award-winning collaborations with Cadbury’s Flake, Ariston and Toshiba, to name just a few. His former agency Gold Greenlees Trott was voted Agency of the Year ...

Many business-to-business companies have turned their back on social media marketing like a divorced son-in-law. Didn’t work, won’t work. Neal Schaffer, author of Maximize Your Social, thinks you’re wrong. And the army of employee advocates you are ignoring is only one reason why…

Gone are the days of relying on mass broadcasting. Today, we’re all about the one-to-one; the human touch; about nursing the shrine of absolute personalisation. The question is: how has the marketing arena responded to this shift? To find out, Nick Pryke caught up with Telefónica Digital’s Managing Director, Shaun Gregory.

Ask anyone you like: sex sells. From Marlboro man to the Cadbury’s Flake girl, we’re suckers for a bit of glamour. But what if your product is inherently unsexy? Think insurance. Think tax. Think paint. For these companies, thinking outside the box is essential. So how do you make an unsexy brand sexy? The answer, ...

Joining together the disciplines of automation and information has historically been a challenge. But with the convergence of new technologies that securely connect plant information with enterprise-level systems, all that is changing. So what kind of advantages does this convergence bring to industrial companies? And how do firms get started? MeetTheBoss TV’s Ben Thompson caught up with ...

In his latest book 21st Century Leadership, Melvin Greer – author, academic and Chief Strategy Officer at technology giant Lockheed Martin – calls upon today’s business leaders to re-examine their current leadership models and take a fresh look at their contribution to innovation. Why? Because he believes modern leadership is in crisis. MeetTheBoss TV’s Ben ...

“I believe that when people go out and don’t have an objective, they can’t reach whatever level of ability they have. Attitude can help you reach levels that you never thought possible.” Nick Bollettieri explains the art of coaching. Can you teach someone to be good? Is it all about talent, or psychological guidance?