iStrategy Keynote presentation by Nick Baker, Executive GM of Marketing, Tourism Australia.

One of the area’s Social Media is having the greatest impact, is Travel & Tourism. Find out how Tourism Australia are harnessing it.
In this case study Nick explains how and why, Tourism Australia brought Oprah’s show down under and the impact it had.

Watch more leading CMO Chief Marketing Officers share their examples of marketing strategies.
 
MeetTheBoss – the Executive Leadership channel.