Sanjay Jha talks to MeetTheBoss about new product innovation process.

“I want my consumers to think that the product that they had got had been thought about.. that sensation creates an emotional bond between the user and the device”. Dr Sanjay Jha’s tip about business is to ensure that customers are reassured that every aspect of the product has been thought about by Motorola’s staff.

Watch more world business leaders discussing new product innovation processes at MeetTheBoss CXO channel – meettheboss.tv/channel/CXO/