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Interview
Mark Ford & Terry McDonell Interview
Interview: Mark Ford and Terry McDonell from Time Inc. Sports Group explain how they transitioned the iconic Sports Illustrated Magazine onto a digital platform
15m

Mark Ford and Terry McDonell from Time Inc. Sports Group explain how they transitioned the iconic Sports Illustrated Magazine onto a digital platform and made a healthy profit in the process.

Mark Ford
Mark Ford
Executive Vice President Global Advertising, Time Inc

Mark Ford is the Executive Vice President Global Advertising, Time Inc. As a 28-year veteran of Time Inc. with a strong international publishing background in the US, Asia, and Europe, Ford has driven innovation and revenue for some of the world’s biggest media brands through multiplatform development, digital and international expansion, licensing and retail initiatives. Ford has focused on the importance of nontraditional publishing, overseeing departments that leverage brands with expert packaging across multiple platforms: print, TV, social networking, digital, experiential, etc. He has led organizations to success from startups, through turnarounds as well as mergers and acquisitions.