iStrategy Keynote presentation by Nick Baker, Executive GM of Marketing, Tourism Australia.

One of the area’s Social Media is having the greatest impact, is Travel & Tourism. Find out how Tourism Australia are harnessing it.
In this case study Nick explains how Tourism Australia used YouTubes Social Symphony Orchestra to advocate the country.

View more chief marketing officers discussing social media marketing strategy examples and social media for business at MeetTheBoss.

MeetTheBoss – Executive Learning online.