From contactless payments to augmented reality – the potential power of the mobile device is only just being harnessed. And while consumers wait for the next Angry Birds to reveal itself – behind the scenes, there’s a new, far greater, ecosystem being built. Nick Pryke spoke with Lars Arvidsson, VP & Head of Sales for mCommerce over at Ericsson, to find out more – starting with how he sees the mobile landscape changing over the next 12 months.
For more information on Ericsson’s part in building Africa’s mCommerce ecosystem, click here.