Bracen Darrell, EVP and innovation expert at Whirpool Corporation talks to MeetTheBoss about creativity and innovation management.

“Innovation is a contact sport. It’s all about people, and people management and getting involved and rolling your sleeves up.”

Bracken Darrell explains to MeetTheBoss.tv in an exclusive interview about how the Whirlpool organisation manages to stay ahead of the competition.

Watch more videos from innovation experts online at MeetTheBoss – Business TV